WeSports relaunches award-winning European sports destination - Keller Sports
WeSports, announced today that it has completed the acquisition of the trademarks, e-commerce platform and customer database of leading European sports goods destination, Keller Sports and KellerX. Keller Sports is one of the most award-winning and celebrated online destinations in Europe in recent years, with a 2022 turnover of around EUR 100 million. The company faced financial challenges due to the impact of COVID-19 and filed for bankruptcy earlier this year.
"We are delighted to seize this excellent opportunity to introduce WeSports Pan-Europe, leveraging Keller Sports' exceptional online experience and impressive customer offering," says Martin Appelfeldt, CEO of WeSports Scandinavia AB.
The new Keller Sports will serve as a comprehensive sports goods destination, benefiting from the expertise and market leadership of WeSports, which includes specialists and leading brands in various categories such as running, bikes, fitness, skiing, floorball, ice hockey, watersports, mobility, and many more, in Sweden and the Nordics.
"We want Keller Sports to be a true destination that caters to all aspects of the sports lifestyle, including the gear, clothes, and shoes. Our goal is to provide an unbeatable range of products, covering both specialized athletic equipment and fashionable leisure gear. At Keller Sports and our Keller Pro Stores, both online and in our stores, you should be able to meet experts who know all the ins and outs of the sport, how to train, how to compete, which sport clubs to join, which destinations to travel and explore, which classes to take and get all the expert advice and inspiration that elevates the sport for you. We want you to come to Keller to engage with experts who share the same passion for the sport as you do. This is the spirit we aim to capture with WeSports and Keller" says Mikael Olander, Chairman of WeSports and a former decathlon athlete in the Olympics.”
To support the relaunch of Keller Sports, WeSports has formed a strategic partnership with Footway Group and Footway+. Footway+ offers bundled services for e-commerce stores and end customers, ranging from warehousing to customer support. By combining the strengths of WeSports' leading sports goods destinations with the partnership and integration of Footway+, Keller Sports will provide one of the most appealing customer offerings in terms of choice, value, and service in the market.
"Footway Group is an ideal partner for WeSports as they provide an excellent gateway to continental Europe while at the same time enhancing Keller Sports' offerings in sports categories outside of Wesport's core expertise," adds Martin Appelfeldt, CEO of WeSports Scandinavia AB."
About WeSports
WeSports is a sports equipment category expert group. WeSports are #1 within bikes, fitness, ski, hockey and floorball in Sweden and hold leading positions in Finland as well as in running, racket sports, outdoor, mobility, water sports and sports nutrition. WeSports addresses the elite athlete and sport and healthy lifestyle enthusiasts.
WeSports acquires and develops sport & leisure equipment specialists and let them operate freely in a decentralized structure on the back of a common infrastructure. At WeSports we believe that the entrepreneurial spirit is key to success and therefore all our brands are run by entrepreneurs and local teams, supported by WeSports in areas of their choosing.
The group had a proforma turnover of 2 bSEK in 2022.
Contacts
Martin Appelfeldt
CEO WeSports Scandinavia AB
+46 702-898815
martin.appelfeldt@wesportsgroup.com