We are a sports equipment category expert.

Our group consists of many independent pure specialists. With athletes and enthusiasts running the daily business. When we pack a product in the warehouse, we know the feeling of excitement the customer will have unpacking it.

 

specialists are taking over.

 

We are not an average company, our service is not average, and we don’t want our people to be average. We expect every employee to count the handshakes, and not the orders. The customer experiences that don’t just end with a transaction, but with a high five, handshake, hug, thank you email or a five star love declaration on Trustpilot.

Most of us at WeSports started out in sports, and are still active athletes or enthusiasts. We have felt the excitement of competition. We have trained the hundreds of hours for a personal goal. We have felt the agony of traditional sport stores with very limited choice or sales staff that have no clue. We believe in specialists, enthusiasts serving enthusiasts.

 

10

Sports

41

Sport brands

42

Online stores

325

Employed experts

OUR STORES AND BRANDS.

WeSports are a group of individual companies, with both online stores, physical destinations and product brands. We are a team from all over the world, with experts in our sports, experts in product development, in online platforms, in logistics and service. We work together as a team, making each company stronger than alone.

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Helping consumers live sustainably.

We look after nature and people. Using our platform to encourage and incentivise consumer behavoir change.

Supporting sport & leisure as sustainable activities for healthy lives. Investing in technologies that power fossile free mobility.

Working with suppliers and partners to magnify the impact of our actions through the value chain is a core of our business. We are targeting acquisitions that address sustainability challenges.

WE.


EXECUTIVE MANAGEMENT

Martin Appelfeldt CEO

Martin Appelfeldt

CEO
+46 70 289 88 15
martin.appelfeldt@wesportsgroup.com

Tim Holmlund Meier CFO

Tim Holmlund Meier

CFO
+46 70 337 74 79
tim.holmlund@wesportsgroup.com

NIklas Hammar Founder COO

Niklas Hammar

COO and Founder
+46 70 744 02 99
niklas.hammar@wesportsgroup.com

Niklas Jarl

CCO
+72 999 25 25
niklas.jarl@wesportsgroup.com


BOARD MEMBERS

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Mikael Olander

Chairman and Founder

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Lars Lindgren

Founder and board member

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Peter Rosvall

Board member and investor

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Martin Edblad

Board member and investor

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Johan Ryding

Board member

Mikael Hagman

Mikael Hagman

Board member