WeSports acquires watersports specialist Finwake

WeSports has completed the acquisition of Finwake, the leading water sports equipment specialist in Finland. 

Finwake has a strong position in Finland with the B2C destination vesiurheilu.fi, as well as a portfolio of strong own brands such as Saimaa SUP and Saima Active to well known international quality brands.

The acquisition means that WeSports enters the market for water sports and water leisure products, while the integration with the groups existing consumer destinations gives Finwake leverage to grow faster.