We Make fans.
Not customers.

WeSports is a sports equipment category expert. We are #1 within bikes, fitness, ski, hockey and floorball in Sweden and hold leading positions in racket sports, outdoor, mobility, water sports and sports nutrition. We address the elite athlete and sport and healthy lifestyle enthusiasts.

 

Building the leading online specialist sports & leisure equipment Group in the Nordics.

How do we make fans? With a proven community centric customer proposition. In a nutshell; for enthusiasts by enthusiasts.

1. Unrivaled product offering

2. The most competitive prices

3. The best shopping experience and expertise

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We are specialists in sports and leisure

  • Bikes

  • Fitness

  • Sports nutrition

  • Outdoor

  • Ski

  • Hockey

  • Racket sports

  • Floorball

  • Mobility

  • Water sports

 

42 sports brands and growing

Traditional sport players are steering away from equipment. The result is a very limited and poor choice for athletes and enthusiasts. The expertise is hard to be found. WeSports consists of independent pure specialists. With athletes and enthusiasts running the daily business. For enthusiasts, by enthusiasts.

 

Latest press releases

 
News
NORDIC FLOORBALL BECOMES PART OF WESPORTS

WeSports is acquiring Nordic Floorball – a Swedish specialist in floorball equipment. The company has a well-established e-commerce platform and a renowned store in Täby, serving the local floorball community and clubs.

The acquisition is an add-on acquisition to WeSports' floorball specialist Klubbhuset, and Nordic Floorball will be integrated under this brand.

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WeSports acquires leading bike brand Cargobike for further expansion in Europe

WeSports acquires leading bike brand Cargobike for further expansion in Europe. Cargobike is the market-leading cargo bike and functional mobility specialist in the Nordics.

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WeSports acquires leading Norwegian and Finnish bike specialists: Birk and Larunpyörä

WeSports is expanding its online and physical bike destinations through the strategic add-on acquisitions of Birk and Larunpyörä in Norway and Finland respectively.

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Kallelse till årsstämma i Wesports Scandinavia AB

Aktieägarna i WeSports Scandinavia AB kallas härmed till årsstämma fredagen den 28 juni 2024.

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We look after nature and people.

Helping consumers live sustainably, with fossil free mobility and healthy sports & leisure activities.